Another valuable asset for our cause.

A inspiring new alliance

Astrid Oberhummer joins HoteliersGuild and her leading marketing & PR agency LOBSTER EXPERIENCE is appointed as our official PR partner.

HoteliersGuild announces the appointment of Lobster Experience as official PR partner

Lobster Experience led by one of the leading women in the German speaking hospitality world Astrid Oberhummer was recently appointed as the PR partner of the prestigious HoteliersGuild.

Astrid Oberhummer is a pinnacle in the luxury travel market segment in Europe who introduced innovations such as the loop Fairs.  loop Fairs are the most successful, one-stop platform that joins together the finest high-end travel designers, tour operators and media to cater to the German-speaking and the Central & Eastern European luxury markets.

The German speaking world has one of the highest rates of labor force participation in the UNDP’s Gender Inequality Index with women friendly policies.  However, in the European Union 28 member countries, women’s participation in the overall tourism workforce is only at 56%, as per the European Institute for Gender Equality. Even in this part of the world, much has to be done and that is why Lobster Experience support the thrust of HoteliersGuild to work towards gender equality, sustainable luxury, responsible travel and access to education for future generations in the hospitality industry.