In Praise of Spas - insights

🌿📚 Celebrating the Release of "In Praise of Spas" by Alberto Apostoli 📚🌿
HoteliersGuild is proud to extend heartfelt congratulations to our esteemed member and #SiriusAcademyAward laureate Alberto Apostoli on the release of his insightful new book, "In Praise of Spas". A work of profound relevance to our #DEEPERLUXURY initiative, Alberto’s book goes beyond the surface of wellness to explore its roots in humanity's timeless quest for healing, connection, and spiritual rejuvenation. This is not just a book about spas; it’s a journey into understanding how these spaces have evolved across centuries to address our collective need for balance and emotional well-being. By redefining wellness as an essential evolution of "feeling good"—beyond individual indulgence—In Praise of Spas challenges us to view luxury not as hedonistic but as deeply human and transformative.
Alberto’s thoughtful exploration aligns seamlessly with our mission at HoteliersGuild: to elevate hospitality into a realm of purpose, healing, and meaningful connection.
📖 Discover a new perspective on wellness and luxury with this remarkable book!