The Attention Recession is looming high…what we can do?

One way of doing this is by leveraging technology-driven personalisation tools

Creativity plays an important role when it comes to attracting attention in today’s crowded market place. It’s perfectly fine to be creative by also using Social Media - BUT caution is advised, however, as More is not always Better !

The luxury industry generally - and luxury hotel segment per se -  has never been more competitive. Attention recession is a real challenge for brands in this space, as customers are increasingly overwhelmed with choices and not sure where to turn. To stand out from the crowd, luxury hoteliers need to focus on providing unique experiences that appeal to their target audience and set them apart from other hotels in the same category.

One way of doing this is by leveraging technology-driven personalisation tools such as targeted advertising campaigns or AI-based customer service initiatives that can help ensure guests have an enjoyable stay at your property. By using these technologies, you can create tailored offers based on individual preferences and needs which will make it easier for potential customers to find what they’re looking for quickly and easily – increasing engagement rates while also boosting brand loyalty over time. Additionally, utilising data analytics solutions like attribution models can help identify high-value prospects so you know exactly who you should be targeting with your marketing efforts; something which could prove invaluable when trying to maximise ROI across all channels used by a particular brand or business model within the hospitality sector overall..

Finally, creativity plays an important role too when it comes to attracting attention in today’s crowded market place; especially if there are lots of competitors vying for attention within any given niche area of hospitality services being offered up right now! From developing engaging content pieces through social media platforms like Instagram Stories or Snapchat filters – both great ways of reaching younger audiences -to creating unique guest experiences via interactive digital events hosted online (such as virtual wine tastings), there really aren't many limits here when it comes down redefining ‘luxury' nowadays!

Caution is advised, however, as More is not always Better! Far too often are we bombarded with every possible means of communication that brands can use to reach us. Daily newsletters and notifications and constant posts are therefore rather less appropriate. Now more than ever, brands are reaching out with search ads, video ads, social ads, live streams, collaborations with influencers, collaborations with other brands, and experimenting with short and long-form videos including AI read content. The list goes on. However, organic reach is eroding according to a 2022 Social Media Industry Benchmark Report from RivalIQ which found that engagement rates on Facebook, Instagram, and Twitter demonstrate social media’s shift towards a pay-to-play space.

And let's always remember: Even more important than a 5-star badge is demonstrating a World-class 6-star Hospitality Mentality!