Elegant Deceptions…and 10 more trends

From our Alliance Partner 80DAYS for your reading pleasure

WELCOME

Within this report, we set the scene with a brief 2023 trends update from European hotel websites, before diving into 11 curated hotel marketing trends for the year ahead.

Saving wallets and worlds, vibing with your guests and finding ways to provide predictable surprises – there’s something here for everyone.

2024 promises to be a year of dynamic change and will undoubtedly throw us a few curveballs. Of course, long-term planning remains important, but it absolutely won’t be a straight line to achieve your goals.

So, we return to the importance of ‘agility’ and multi-scenario planning; taking a leaf out of Ross’s book and always being ready to pivot.

We hope that this report provides inspiration on how to innovate, adapt and ultimately, thrive.

➡️ Read Here